11 · Industry

Education

Education Cloud across recruitment, advising and advancement — one student record from first enquiry to alumni giving, instead of four systems that each own a slice.

The stack we usually land on

Education Cloud
Service Cloud
Experience Cloud portals
Marketing Cloud
Data 360

01

The problem

What we hear in this sector.

A

Recruitment, admissions, student services and alumni each hold a different version of the same person.

B

Advisers cannot see the whole student picture, so early warning signs are missed.

C

Enquiry response is slow enough that applicants go elsewhere.

02

What we build

The four things that move the needle.

01

One constituent record

Prospect, applicant, student and alumnus as one lifecycle rather than four records with the same name.

02

Recruitment and admissions

Enquiry capture, nurture and application progress with response times you can actually report on.

03

Advising and success

Case management for student support, with alerts that surface risk while there is still time to act.

04

Advancement and giving

Alumni engagement, campaigns and gift tracking on the same record the institution already holds.

03

Where it lands

One record from first enquiry to alumni giving.

Record across the full lifecycle
1
Enquiry response time
−60%
Risk flags to advisers
Early

In the field

Case study · A private university with an ambitious enrolment target

An admissions agent built to take enrolment from 10,000 to 50,000 students in five years.

A recruitment agent on the website, inside Education Cloud, instead of a form and an eight-week wait.

50,000 enrolment target in five years, from 10,000

Other industries

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