Automotive
Automotive Cloud across OEM, captive finance and dealer networks — vehicle, driver and household modelled properly so the relationship survives the sale.
The stack we usually land on
01
The problem
What we hear in this sector.
A
The OEM knows the vehicle and the dealer knows the driver, and neither knows both.
B
Leads leak between the website, the dealer CRM and the call centre.
C
Service history lives at the dealer, so retention campaigns are guesswork.
02
What we build
The four things that move the needle.
Vehicle and driver model
Vehicles, drivers, households and dealers related properly, so ownership changes do not orphan the history.
Lead routing to dealers
Enquiries routed by territory and inventory with SLA tracking, and visibility of what the dealer did next.
Dealer portal
Shared pipeline, co-op marketing and warranty claims in one place instead of three dealer systems.
Service and retention
Service history unified so aftersales campaigns target real intervals rather than a mailing list.
03
Where it lands
One relationship across the OEM, the dealer and the driver.
- View of vehicle, driver and household
- 1
- Lead response time to dealers
- −50%
- Every enquiry to outcome
- Tracked
In the field
Case study · A family-owned automotive dealer group with 15 sites
One view of customer, driver and vehicle in three months, and 60% less campaign orchestration.
Fifteen dealerships on one record, consent captured as data, and mass mail-outs replaced with journeys triggered from the car.
Other industries
Tell us how your sector actually works.
Thirty minutes with an architect who has built in this sector. We will tell you which industry cloud is worth the licence and which parts you can do on core Salesforce.