Consumer Goods
Consumer Goods Cloud for field teams and key accounts — retail execution on a phone that works in the aisle, and trade spend you can actually measure.
The stack we usually land on
01
The problem
What we hear in this sector.
A
Field reps do store visits on paper and key in the results the next morning.
B
Trade promotion spend is committed on gut feel and reconciled months later.
C
Retailer sell-out data arrives too late to change anything.
02
What we build
The four things that move the needle.
Retail execution
Visit plans, planogram checks, photo capture and orders taken in the aisle, offline, on a phone.
Trade promotion management
Promotions planned, funded and settled in one place, with lift measured against a baseline you agreed.
Key account planning
Joint business plans with targets and actuals visible to both sides rather than living in a deck.
Sell-out data pipeline
Retailer and distributor data ingested into Data 360 so field priorities reflect what actually sold.
03
Where it lands
Field time spent selling rather than reporting.
- Time on post-visit admin
- −80%
- Lift per promotion
- Measured
- Sell-out visibility
- Weekly
In the field
Case study · A regulated consumer-products manufacturer selling wholesale to retailers
Salesforce and QuickBooks Desktop kept in step every hour, with nothing re-keyed between them.
Accounts, products and won opportunities synced to QuickBooks customers, items and invoices, with bulk ordering, inventory and dashboards built on top.
Case study · A global beauty group with 25 consumer brands
Case handling time cut 64% for consumer-care advisers across 25 brands.
Service consolidated across brands and channels into one view of the consumer, replies drafted for advisers, and an agent on order updates around the clock.
Other industries
Tell us how your sector actually works.
Thirty minutes with an architect who has built in this sector. We will tell you which industry cloud is worth the licence and which parts you can do on core Salesforce.