Technology
SaaS and high tech — product-led signals, usage-based revenue and renewals treated as a motion rather than a calendar reminder.
The stack we usually land on
01
The problem
What we hear in this sector.
A
Product usage sits in the warehouse and never reaches the people who could act on it.
B
Renewals are worked from a date field rather than from health signals.
C
Usage-based pricing is quoted in spreadsheets and invoiced from a different one.
02
What we build
The four things that move the needle.
Product usage signals
Usage and activation events ingested into Data 360 and surfaced as health on the account, not in a dashboard nobody opens.
Land and expand motion
Expansion opportunities generated from real usage thresholds rather than a quarterly list exercise.
Usage-based revenue
Consumption pricing, amendments and co-terming handled in Revenue Management so quote and invoice agree.
Renewal and churn play
Renewals worked from health and sentiment, with a defined save play and an owner before the date arrives.
03
Where it lands
Renewals worked on evidence, not on a date field.
- Product usage on the account
- Live
- Expansion and renewal plays
- Signal-led
- Quote to invoice on usage
- Reconciled
In the field
Case study · The advertising business of a major social platform
Advertiser support resolution down from 8.9 minutes to 1.4, an 84% improvement.
A scripted chatbot replaced with an agent that diagnoses ad-review, billing and pixel problems from the knowledge base and the case history.
Other industries
Tell us how your sector actually works.
Thirty minutes with an architect who has built in this sector. We will tell you which industry cloud is worth the licence and which parts you can do on core Salesforce.