08 · Industry

Media

Advertising sales and subscriber relationships in one place — inventory, proposals and campaign delivery that reconcile with what finance invoiced.

The stack we usually land on

Media Cloud
Sales Cloud
Data 360
Marketing Cloud
Tableau

01

The problem

What we hear in this sector.

A

Ad sales runs on spreadsheets and the ad server, and the two rarely agree.

B

Subscriber churn is noticed in a monthly report rather than in time to act.

C

Nobody can see total revenue from one advertiser across brands and formats.

02

What we build

The four things that move the needle.

01

Advertising sales management

Inventory, proposals, orders and delivery tracked against the ad server rather than beside it.

02

Advertiser 360

Agency, brand and buying relationships modelled so cross-brand revenue is a report, not a project.

03

Subscriber lifecycle

Acquisition, engagement and churn signals in Data 360, with save journeys that fire before renewal.

04

Revenue reconciliation

Booked, delivered and invoiced reconciled monthly so the gap is visible while it can still be fixed.

03

Where it lands

Booked, delivered and invoiced telling the same story.

View of advertiser revenue across brands
1
Churn signals acted on
Pre-renewal
Revenue reconciliation
Monthly

In the field

Case study · A global motorsport championship

Race-day issues resolved 80% faster, with one profile for 24 million fans.

More than 100 fan data sources unified in Data 360, then put to work by agents in service and marketing.

80% faster resolution of fan service issues

Other industries

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