Media
Advertising sales and subscriber relationships in one place — inventory, proposals and campaign delivery that reconcile with what finance invoiced.
The stack we usually land on
01
The problem
What we hear in this sector.
A
Ad sales runs on spreadsheets and the ad server, and the two rarely agree.
B
Subscriber churn is noticed in a monthly report rather than in time to act.
C
Nobody can see total revenue from one advertiser across brands and formats.
02
What we build
The four things that move the needle.
Advertising sales management
Inventory, proposals, orders and delivery tracked against the ad server rather than beside it.
Advertiser 360
Agency, brand and buying relationships modelled so cross-brand revenue is a report, not a project.
Subscriber lifecycle
Acquisition, engagement and churn signals in Data 360, with save journeys that fire before renewal.
Revenue reconciliation
Booked, delivered and invoiced reconciled monthly so the gap is visible while it can still be fixed.
03
Where it lands
Booked, delivered and invoiced telling the same story.
- View of advertiser revenue across brands
- 1
- Churn signals acted on
- Pre-renewal
- Revenue reconciliation
- Monthly
In the field
Case study · A global motorsport championship
Race-day issues resolved 80% faster, with one profile for 24 million fans.
More than 100 fan data sources unified in Data 360, then put to work by agents in service and marketing.
Other industries
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