A private university with an ambitious enrolment target
An admissions agent built to take enrolment from 10,000 to 50,000 students in five years.
A university wanted to grow enrolment five-fold without growing staff in proportion. Its recruitment agent meets prospective students on the website, gathers their background and interests, recommends programmes, answers financial-aid questions and starts a guided admissions process.
At a glance
- Client
- A private university with an ambitious enrolment target
- Engagement
- Education Cloud with a recruitment agent on the website
- Sector
- Education
- Based in
- Maine, United States
The stack
01
The situation
What they were working against.
Recruiting five times as many students with the same admissions team was not possible with forms and follow-up emails. Prospective students submitted a form and waited weeks; staff time went on routine questions about financial aid and registration.
02
What was built
The build, in the order it happened.
An agent on the website
An autonomous recruitment agent on Agentforce, deployed within Education Cloud, replacing forms and chatbots as the first conversation.
Discovery, then a recommendation
The agent collects educational background, academic interests and financial-aid eligibility, recommends programmes matched to career goals and can schedule virtual information sessions.
Straight into admissions
Tuition and financial-aid questions answered in the same conversation, and a guided admissions process kicked off from it.
03
The results
Built to scale admissions, not the admissions team.
The programme is built to targets: enrolment growth from 10,000 to 50,000 in five years, $800 in staff time saved for each website request for information, and applicants hearing back within 48 hours rather than weeks.
- Enrolment, the five-year target the programme was built for
- 10k → 50k
- Staff time expected to be saved per website request for information
- $800
- Time for an applicant to hear back, against a sector norm of weeks (target)
- 48 h
Client name withheld. Figures are as reported for this implementation; where one was a stated target rather than a measurement, the label says so.
04
Our read
How we would build this at your scale.
What we take from this build, and what the same outcome looks like for a team of fifty to five hundred people rather than a global enterprise.
Recruitment is the right first agent in education
It is inbound, high volume and the prospect is not yet a student, so the compliance surface is smaller than advising. We scope it on the programme catalogue and the aid rules, with a human on every offer.
Agentforce & AI 02Education Cloud earns its licence here
Applicants, programmes, terms and aid are its nouns. A college that lives in them saves months against a custom model; one that does not should hear that from us before buying.
Implementation 03Measure per request, not per year
The $800 figure is a per-interaction target. Instrument each inquiry from first message to decision so the number is a report, not a press release.
Data 360 ServicesMore case studies
A national product-philanthropy nonprofit
Disaster-relief donations routed up to three times faster by a resource-matching agent.
ReadA global staffing and talent group
Job-campaign preparation cut by 93%, with an agent that talks to every applicant.
ReadThe advertising business of a major social platform
Advertiser support resolution down from 8.9 minutes to 1.4, an 84% improvement.
ReadWant the same result, without the enterprise bill?
Thirty minutes with an architect. Bring the part of this story that looks like your problem and we will tell you what it takes to get there: which products, how many weeks, and what we would leave out.