How Salesforce CRM can help your business growth?

Salesforce is a cloud-based Customer Relationship Management (CRM) software for managing customer relationships with other systems. Salesforce is a complete feature-rich solution for marketing, sales service, and management, and it allows excellent automation tools for smaller businesses to build relationships with their clients.

Is the CRM really for your business?

CRM stands for customer relationship management, but in broad terms, it's a database that contains information like email addresses, first names, and last names, along with other data metrics. It unifies customer information among your employee as possible, in real-time.

How does it work?

A CRM system collects and stores important data about your customers, like their: email and phone numbers, social media data and website details. Everyone can work remotely with this most up-to-date system. It can be built in a few days since there is no need to set up anything else, such as; hardware or software.

Why do SMEs need Salesforce?

In today's competitive era, small and medium-sized businesses face many difficulties in running a successful business efficiently. Salesforce is a tool for small businesses that convert them into successful growing businesses. Choosing the right CRM while keeping the profit in mind takes much work for small businesses. Still, the Salesforce CRM system has changed many people's minds because its services and solutions are cloud-based, so there is no need to invest in expensive server infrastructure to use them.

"Salesforce is the best, most attractive, and reliable system in today's business market because of its best practices features that help them grow".

A CRM helps you focus on your organization's relationship with different people, including users, customers, colleagues, and employees. Building relationships with your clients is the way to lifelong recurring business. It is a great system, especially for small businesses, because any company can quickly adopt it due to its excellent automation tools for marketing, sales, and customer services. It covers a variety of features that you need to grow efficiently.

Let's find the top reasons why SMEs need Salesforce.


It is a cloud-based software, so installing the application on different computers is no longer needed because all the data and information are on the cloud. In addition, the pricing that Salesforce offers here is manageable for almost everyone to start a small business.


Salesforce keeps records of every customer communication, which every registered user in your company can access from any device. Therefore the team can move instead of wasting time collecting previous information about their customers.

Simplicity of design

It is for most small and medium-sized businesses that want ease and simplicity because it provides facilities that accelerate growth.

Real-time data

Real-time data means that as soon as all the information is collected, it is delivered immediately to the end user. A great CRM will have real-time data capabilities so that you can get insights on demand.

Exact platform

The efficiency of each employee affects the overall performance of the company. Free up your teams to focus on the same task instead of on a repetitive one. Here is the most affordable and best platform for small and medium-sized companies.

Personalized integration

Salesforce can be integrated with all the other system that your business uses related to operations, customer service, inventory mangement, order mangement and invoicing, and gives you 360 view for your customer data.

Improve Productivity

Small and medium-sized businesses that use Salesforce CRM technology can reap the benefits of their resources and increase productivity. Salesforce provides a powerful marketing automation solution that helps to convey the message to the right people at the right time. Salesforce also has automations tools like Salesforce Flows, Apex Triggers to implement the automation in your business.

Advanced campaign tracking

It is essential to view your marketing performance at the campaign level. This way, you can see which methods are most effective for your business in tracking customers and which devices and channels within those campaigns perform best. Salesforce provides you multiple tools to track your campaign metrics.

Beneficial features

• Building relationship with your clients is the way to lifelong recurring business. With efficient automation tools that revolutionize workflow to make them more accessible.
• Salesforce service cloud creates custom workspaces that will form the interface according to their need.
• Salesforce Essentials does a great job and removes many barriers to entry due to the pricing of small and medium-sized businesses.
• It provides an extensive range of licenses at affordable prices according to the need of companies, so that is the game changer for small and medium-sized businesses.
• A cloud-based CRM system offers to work from anywhere, on any device. Through collaboration tools, it brings your entire team together in one place.


Salesforce is the leading CRM software that can quickly adapt to any industry, type, and business size, especially for small businesses. If you are ready to take your small & medium business to the next level, choose the right CRM to help you accelerate your growth, sales, marketing, and support, along with others.
Hence, SMEs' need for a CRM is highly recommended because it is one of the most reliable and capable systems. Not only for high enterprises, but it has also proven beneficial for all kinds of businesses. Every type of industry can use it easily.
Not using this platform means you are missing an excellent opportunity to expand your business because it has become the finest customer relationship CRM software enabling your business to run smoothly.
This extensive guide helped you understand why SMEs need Salesforce.

FAQs (Frequently Asked Questions)

What is meant by the Salesforce CRM system?
It is a cloud-based Customer Relationship Management software which provides a single unified platform that helps to improve business productivity.

Why do SMEs need Salesforce?
Salesforce is the world's most reliable and beneficial system software, especially for small businesses, because it offers manageable prices, so you don't need to invest in expensive CRM or server infrastructure to use them.

How did CRM system help to grow your business?
Building relationship with your customers is the key to success. Through its collaboration tools, It's easy to make successful deals with your clients. It is an excellent system for every type of industry, especially for small and medium-sized enterprises.

Cloudoxia Technologies is a team of Salesforce Certified Consultant & Architect who can help you drive your business digital transformation, click here to schedule a meeting!

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